The Plaza at PPL Center

The Plaza The Plaza

Project Profile

corporate office building on a long-vacant site in center city Allentown, Pennsylvania is a statement of the ongoing commitment of a locally-based international energy company and principal tenant, PPL Corporation, to the city’s downtown, and a physical expression of the commitment of PPL and Liberty Property Trust to sustainable design. The site, at the corner of North Ninth Street and Hamilton Street, was home to the former Hess Brothers Department Store, a mainstay shopping destination for the Allentown community until its closing in 1995.

Located just east of PPL’s historic 1928 office tower by Helmle, Corbett & Harrison Architects, the site is now the anchor of the city’s downtown business district and is the first major new downtown business development in 10 years.

The Plaza at PPL Center is a 252,193-square-foot office building on 1.7 acres with 3/4 acre south-facing landscaped plaza which creates a generous forecourt for the building while strengthening the historic tower’s position as the city’s prominent landmark and creating open space for the community and tenants. The Plaza at PPL Center includes approximately 215,000-square-feet of Class A office space for the principal tenant- PPL, including a state of the art 35,000-square-foot energy marketing and trading floor; approximately 32,000-square-feet of speculative Class A office space; and approximately 18,000-square-feet of Class A retail space to help support economic revitalization in downtown Allentown.

The plaza provides a welcome public gathering space in the heart of the downtown with a combination of flexible and permanent outdoor seating for outdoor dining, a bosque of shade trees, and a fountain focal point.

Within The Plaza at PPL Center, the main lobby and two secondary entrances converge on an 8-story, central atrium which brings natural light from the top of the building down through all eight floors while providing a centralized, common point of orientation. Extensive perimeter clear glazing provides abundant daylight, filtered through brise-soleil, directly to all building spaces while offering direct line-of-sight panoramic views of the region to all building occupants. The clear glass provides a “connection” between the building and the community—occupants can look out at the community and the community can look in. Two two-story, plant-filled, south-facing winter garden spaces, integrated into the office floors, overlook the plaza while providing opportunities for more casual interaction between building occupants.

The Plaza at PPL Center incorporates a broad spectrum of sustainable design features, including extensive daylighting and views to over 90% of all regularly occupied space; extremely efficient and innovative heating and cooling systems that outperform ASHRAE 90.1 by more than 30%; a vegetated roof and landscaped plaza that reduce urban heat-island effects and improve storm-water quality; high recycled and local material content; and superior indoor air quality.

Project Merits

  1. Redevelopment of important long vacant downtown site utilizing principles of sustainable development and green design.
  2. Spectacular building and site design providing generous open space front plaza for occupants and community.
  3. Balanced urban design unifying original 1928 signature office tower with new high performance complimentary structure.
  4. LEED™ Gold Award with less than 1% cost premium demonstrates that environmentally-wise buildings can be extremely cost-effective, good business decisions.
  5. The building has been a significant catalyst for other economic development in downtown Allentown.

The Plaza

Revitalize existing communities and business districts:

The Plaza at PPL Center balances commercial development with good urban design. Occupying a previously developed center city site, the project fits a large mixed-use office building (252,193-square-feet) into a tight 1.7 acre urban site. The new building, the plaza, and two large existing office buildings across the street form a campus that is the corporate headquarters for PPL Corporation, an international energy company with 1500 employees who work in downtown Allentown. PPL chose to work with Liberty Property Trust and invest in the redevelopment of the city center where the new building could take advantage of existing urban infrastructure and the existing public transportation hub adjacent to the site. This site allowed the project to participate in a state program of focused urban economic development.

Encourage future development near existing infrastructure:

The City of Allentown had great interest in this project. By PPL moving forward with the new building it confirmed a commitment to the city that PPL would remain in the city and help provide much need revitalization to downtown business district. In addition, the development site was designated as a Keystone Opportunity Zone (KOZ). This designation offers tax incentives to companies who own the building and to businesses who operate in the building.

Since the building was announced in late 2001 and opened in May 2003, it has been a catalyst for econimic development in the business district of Allentown. Several restaurants and office buildings in the immediate area have opened or began construction, and others have been announced.

The project clearly demonstrates the value of a successful partnership between Liberty Property Trust as the building developer and PPL as the primary tenant, to create a viable and beautiful downtown renewal of a distressed long vacant core urban site; leading the way for the rebirth of downtown Allentown's commercial redevelopment.

Reduce traffic congestion and air and water pollution

Located in downtown Allentown, PA on a previously-used site, the building sits at a major public transportation node and forms a new public plaza at one end of the city’s main business district.

The building encourages bicycle and pedestrian commuting by offering covered bicycle storage for 5% of building occupants and locker rooms with showers. All lines of the regional bus system stop within a block of the building, and most stop at the building’s side entrance, allowing for easy access by public transportation.

Reduce land and resource consumption

The Plaza at PPL Center is an urban redevelopment project and, as such, provides benefits such as: utilizes land that is already developed; protects greenfields; preserves habitats and natural resources; utilizes existing infrastructure such as water, sewer, electrical, and public transportation; minimizes the amount of land used - "build tall instead of sprawl". It uses only 1.7 acres for 252,193 sq. ft. of rentable space, which is excellent utilizataion of the land. It is a excellent example of urban redevelopment creating an extraordinary work environment while enhancing the community and people's lives.

The Plaza at PPL Center was designed to minimize its environmental footprint. Over 20% of the building material (by cost) is composed of recycled materials such as structural steel and rebar, metal framing and panels, gypsum wallboard, carpet, and medium density fiberboard (MDF) wood. In addition, over 85% of the wood-based materials are from sustainably-managed forests that are certified in accordance with FSC guidelines. Approximately 25% of building materials (by cost) were manufactured within 500 miles of the building and 95% (by weight) of the construction, demolition, and land clearing debris was recycled. The Plaza at PPL Center deserves the ULI 2004 Awards for Excellence.